UTM Link + QR Code Generator

The specific page you want visitors to land on — not just your homepage. Send people to the most relevant page for this campaign. e.g. yoursite.com/summer-sale

Where does this link live? This tells Google Analytics which platform sent the visitor so you know where your traffic is actually coming from.

How are people reaching the link? A free Instagram post and a paid Instagram ad should have different mediums — that's how you know which one actually drove results.

A short name for this marketing effort — you'll see it in your reports. Keep it consistent across all the links for one campaign so they group together in Analytics. e.g. summer_sale  ·  grand_opening  ·  holiday_2025

Use this when you have two links going to the same page in the same campaign — like a button at the top of an email and a link at the bottom. Tells you which one people clicked. e.g. top_button  ·  footer_link  ·  sidebar_banner

Only needed for paid search ads (like Google Ads). Enter the keyword you're bidding on so you can see which search terms are actually bringing in customers. e.g. web_design_ct  ·  plumber_near_me