VIA Academy
Pre-launch landing page for a Milford, CT martial arts academy offering BJJ, Judo, and Wrestling — built to drive founding memberships before the doors opened.
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The Challenge
VIA needed to establish credibility and convert waitlist leads into paying founding members before their physical location opened — with a real deadline and a premium price point.
What Was Built
- Pre-launch landing page
- Dynamic class schedule with admin panel
- Founding member checkout via Kicksite
- CRM integration with GoHighLevel
- 6-email presale launch sequence
- Coach profiles with KV-backed admin
The Result
Presale launched April 2026 and exceeded expectations — more contacts enrolled in the nurture sequence than anticipated, with founding member spots selling at $160/mo well ahead of opening day.