DJ Shortkutz
Event and brand creative for one of NYC's most recognized open-format DJs — including his landmark St. Maarten festival events.
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The Challenge
A world-class DJ with a global touring schedule needed creative support for his landmark SXM Memorial Day and Labor Day festival events in St. Maarten.
What Was Built
- Event design for SXM Memorial Day Festival (St. Maarten)
- Event design for SXM Labor Day Festival (St. Maarten)
- Promotional materials
- Ongoing brand creative
The Result
Creative partnership with a DJ who has performed for Rihanna, Jay-Z, Puff Daddy, Leonardo DiCaprio, and Justin Bieber. Resident DJ of "Tuesday Baby Tuesday" — the longest-running party in NYC history at Nebula Nightclub. Featured on TMZ, NY Post Page 6, and HOT 97.