Better Buyer USA
Discovery Questionnaire

A few honest answers here save both of us a round of guesswork later — your responses shape the scope, timeline, and investment in your proposal.

No need to finish this in one sitting — your answers save automatically in this browser as you go. Switching devices? Use the "email me a link" button near the end to pick up where you left off anywhere. Prefer paper? Use the print button at the top of the form.

Your Name *

Email Address *

1. Access

The biggest risk in this project is who actually holds the keys — let's find out now, not after we start.

Do you personally hold your Bluehost/hosting login, or does your current vendor control it?

Do you have your WordPress admin login handy, or does that also sit with your current vendor?

Can you add us as a Manager on your Google Business Profile?

2. Site Build & Target Towns

Beyond Branford, New Haven, Bridgeport, Stamford, Waterbury, and Hartford — which other CT towns or counties do you actually want to be pulling leads from?

How many new location pages do you want built? A number, not open-ended — this is the biggest cost driver in the build.

Can you share a handful of recent closings — town, rough timeline, what made it work? Nothing that needs to be public-facing detail, just enough for us to write real, specific content instead of generic copy.

What does success actually look like to you — a lead number per month, a ranking position, or just "clearly better than what I have now"?

3. Your Current Vendor Relationship

Worth nailing down before we plan around anything.

Is your monthly marketing fee paid straight to Carrot, or to a marketing company/consultant who resells or manages a Carrot-adjacent setup for you?

What's actually included for that fee: hosting, SEO/content work, PPC management, coaching calls, something else? An invoice or screenshot is genuinely the fastest way to answer this.

Is the same company managing your Google Ads spend, or is that a separate relationship?

If it's the same vendor: does the fee claim to include SEO/organic work, or is it purely a PPC management fee on the ad spend?

4. Google Ads — Confirming the Boundary

Your Google Ads channel is working at a 3x return — we want that on record in writing: our scope does not touch Google Ads. Can you confirm that's your understanding too?

5. Baseline & History

Do you currently track where your leads come from — organic, ads, referral, direct? If not, that's a real gap we'd want to fix in month one so we can actually prove ROI later.

Has organic/SEO ever actually been worked on this site, or has it been neglected since day one?

6. Deal Capacity & Full Marketing Picture

This is the real ceiling on the whole engagement — traffic doesn't matter if the funnel behind it can't absorb more leads.

Realistically, how many offers or closings can you process per month right now? If we succeed and triple your leads, can your team actually handle that volume?

Besides Google Ads, do you run direct mail, cold calling, driving-for-dollars, or any other lead channel? Understanding your full mix tells us organic's realistic ceiling.

As far as you know, are your named competitors (Quality Cash Buyers, Neighbor Joe, etc.) also running paid ads on the same core search terms?

7. Compliance & Timeline

Your /connecticut/ page currently claims the entire state as your service area, which runs against Google's June 2025 policy for service-area businesses (cities/ZIPs only, not a whole state). OK for us to correct this as part of Phase 1?

Any deadline pressure driving this — seasonal, an investor or partner expecting numbers by a certain date?

Are you the sole decision-maker on this, or does anyone else need to sign off before we move forward?

Joe reads every response personally — no auto-replies, no spam.

Better Buyer USA
Discovery Questionnaire

1. Access

2. Site Build & Target Towns

3. Your Current Vendor Relationship

4. Google Ads — Confirming the Boundary

5. Baseline & History

6. Deal Capacity & Full Marketing Picture

7. Compliance & Timeline

Got it — thank you.

Built to last.
Delivered with integrity.

Better Buyer USADiscovery Questionnaire

1. Access

2. Site Build & Target Towns

3. Your Current Vendor Relationship

4. Google Ads — Confirming the Boundary

5. Baseline & History

6. Deal Capacity & Full Marketing Picture

7. Compliance & Timeline

Got it — thank you.

Built to last.Delivered with integrity.

Better Buyer USA
Discovery Questionnaire

Built to last.
Delivered with integrity.